OH COMPANY BY VITABLABLAINTRODUCING CUBEFREEZE. SMALL CUBE. BIG IDEAS. ↗

INTRODUCING CUBEFREEZE / OUR DEBUT PLATFORM

A new dimension
of food & drink.

CubeFreeze explores coffee and fruit tea in a freeze-dried cube format. A meeting of ingredient thinking, product structure, and everyday possibility.

THE CUBEFREEZE LABCF—01
OHVIVA / CUBEFREEZEPineapple Orange JasmineDRAG GENTLY TO EXPLORE ↔

CHOOSE YOUR LITTLE OH.BRING IT INTO FOCUS ↗

PHOTO-REFERENCED MODELS · PROPORTIONS ARE ILLUSTRATIVE

Interactive format study. Appearance is illustrative; final product specifications are evaluated per project.

INGREDIENT × STRUCTURE × EXPERIENCE

Small on shape.
Big on ideas.

A cube is more than a silhouette. It’s a way to think about the relationship between a recipe, a porous structure, packaging, and preparation.

Our debut brings coffee and fruit tea into that exploration. Each has its own ingredient behavior—and its own development questions.

Discuss CubeFreeze
01 / COFFEE

A ritual,
re-formed.

Freeze-dried coffee starts with a liquid coffee preparation. We explore how a cube format can change preparation and handling, with the final experience determined by the recipe and product directions.

Read the coffee field note

Explore OHSIP for coffee cubes and current product details.

02 / FRUIT TEA

Fruit-forward.
Format-curious.

Explore Pineapple Orange Jasmine, Strawberry Peach Oolong, Passion Fruit Citrus, Phoenix Lemon Oolong, and Golden Lemon Ginger in the interactive scene above. Fruit tea brings another set of ingredients and textures to the cube. A project starts by defining the blend, preparation ritual, and desired experience; not every ingredient is expected to dissolve.

Explore a fruit tea project

Explore OHVIVA for fruit tea flavors and preparation directions.

One format.
Many things to get right.

Ingredient compatibility, sample evaluation, drying behavior, and protective packaging form the development conversation.

01 / DEVELOPMENT

The idea

Ingredient, taste & use

02 / DEVELOPMENT

The format

Recipe, shape & sample

03 / DEVELOPMENT

The process

Freeze, dry & evaluate

04 / DEVELOPMENT

The product

Pack, protect & refine

A GOOD IDEA DESERVES A GOOD CONVERSATION.

What’s your
next “what if?”

A new format. A product brief. A new market.
Let’s explore where freeze-drying can take it.

Start a conversation