OH COMPANY BY VITABLABLAINTRODUCING CUBEFREEZE. SMALL CUBE. BIG IDEAS. ↗

HOW WE MAKE / THE DEVELOPMENT BLUEPRINT

Good ideas need
a way to take shape.

Technology and production capacity sit at the center of our food and beverage thinking. We connect the product brief with the ingredient, format, process, and packaging decisions behind it.

01 / DEVELOPMENT

The idea

Ingredient, taste & use

02 / DEVELOPMENT

The format

Recipe, shape & sample

03 / DEVELOPMENT

The process

Freeze, dry & evaluate

04 / DEVELOPMENT

The product

Pack, protect & refine

OUR DEVELOPMENT FRAMEWORKPROJECT PARAMETERS ARE CONFIRMED INDIVIDUALLY

Start with the product.
Follow through to the details.

A clear brief makes every technical and commercial conversation more useful.

01

Ingredient & formulation

What is the ingredient or blend? What does the product need to taste and feel like? We begin with the intended experience and the information needed to evaluate the formula.

02

Shape & sample

Cube, piece, particle, or another form: shape connects preparation, handling, and eating experience. Samples help define the direction before specifications are agreed.

03

Freeze-drying & evaluation

Freezing, primary drying, and secondary drying are assessed in relation to the product. Appropriate measurements and sample evaluation help inform the process discussion.

04

Packaging & product protection

The product and its packaging are developed together. Moisture protection, handling, portion format, and intended storage all belong in the brief.

05

Project & market alignment

Product scope, manufacturing arrangements, applicable documentation, order quantities, and market requirements are confirmed for each project.

LET’S GET SPECIFIC

Bring a brief.
Let’s build the questions.

Share your format, target market, application, and stage of development. We can start with a focused technical and commercial conversation.

Prepare a project inquiry

A GOOD IDEA DESERVES A GOOD CONVERSATION.

What’s your
next “what if?”

A new format. A product brief. A new market.
Let’s explore where freeze-drying can take it.

Start a conversation